The Influence of Online Transactions (E-Commerce), Length of Business and Capital on Msmes Income in Binjai City (Msmes in Binjai Kota Sub-District)
Keywords:
Online Transactions (E-Commerce), Business Length, Capital, IncomeAbstract
This research aims to determine the effect of online transactions (e-commerce), length of business and capital on the income of MSMEs in Binjai City (MSMEs in Binjai Kota District). The population in this study is all MSMEs registered with the cooperative department, small and medium enterprises that totaling 221 MSME actors. The sampling technique used in this research was Non Probability Sampling using Purposive Sampling so that there were 69 samples. The data collection technique uses a questionnaire. Data processing was carried out using SPSS 26 software. The approach used in this research is a quantitative research method, with data analysis consisting of descriptive statistical tests, data quality tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. Based on the partial test, it is known that the significance value is 0.000 <0.05. It can be concluded that the variables of online transactions (e-commerce), length of business, and capital simultaneously influence the income variable.
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