Agricultural Development in Coffee Farming (Coffea. Sp) in Payung Village Karo Regencyitle

Abstract

Karo coffee is a leading commodity in Karo Regency with potential to be developed. The aim is to analyze the internal and external factors that influence the development of coffee farming (Coffea. sp) in Payung Village, Karo Regency. The data analysis method used is SWOT analysis. The results of the research are internal factors of strength, namely: natural resources, land potential, coffee farmer experience and coffee taste. Internal factors of weakness are: the absence of coffee processing machines, coffee farmer groups and coffee instructors and farming capital. External factors of opportunity are: coffee drinking culture, technological developments, information and communication, coffee demand, coffee marketing and coffee bean quality. External threat factors are: pest attacks, the existence of dragon fruit farming, climate change. The dominant strategies in developing coffee farming include: utilizing the experience of coffee farmers and planning to strengthen farming capital so that it can meet market demand.