Optimizing Tourism Development Strategies in Increasing Regional Original Income in Karo Regency
Keywords:
Optimization, Strategy, Tourism, PADAbstract
This study aims to analyze and optimize tourism development strategies in Bukit Kubu, Karo Regency, in order to increase Regional Original Revenue (PAD). The SWOT approach is used to evaluate four variables, namely tourism marketing strategies, tourism infrastructure, the role of local governments, and contributions to PAD. The results show that an effective marketing strategy, supported by adequate infrastructure and support from local governments, has a positive influence on increasing PAD. The main conclusion of the study is that strong infrastructure and proper promotion are key factors in attracting tourists. The recommendations given emphasize the importance of infrastructure improvements and increased government support to achieve sustainable improvement in the tourism sector and contribution to PAD.
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