The Influence of Service Quality and Customer Value on Grabbike Customer Satisfaction in Student of SMA Pancabudi Medan

Abstract

This study aims to determine the effect of service quality and customer value on customer satisfaction grabbike on students of SMA Pancabudi Medan. This type of research uses quantitative associative methods. The population in this study was 661. The sample in this study was 87 selected using the slovin formula. Data processing using SPSS 26. The analysis technique used is multiple linear analysis technique. The results of the study indicate that partially service quality has a positive and insignificant effect on customer satisfaction, customer value has a positive and significant effect on customer satisfaction. Service quality and customer value have a positive and significant effect on customer satisfaction.