The Influence of Social Media Marketing and Halal Awareness on Purchase Decisions (Case Study on The L.Co Coffee Jalan Gagak Hitam No. 10C)

Abstract

The focused of this paper was to examine and analyze the influence of social media marketing and halal awareness on buying decision in The L.Co Coffee at Gagak hitam No.10C. The literature review of this paper obtained from the similar previous journal researchs to found the hypothesis of this research. Data collected by questionnaire distribution to 100 respondents were selected by Non-probability sampling with total 26 statements were measured by Likert scale. Data analyzed by quantitative method by software SPSS22. The data processing result indicated that the instruments of questionnaire were valid and reliable, the data were distributed normally, there were no heteroscesdasticity and multicollinearity and whole of the social media marketing variable and halal awareness variable hypothesis has influenced positively and significantly toward buying decision as dependent variabel based on result of partial and simultan test