Intensity of Short Video Platform Usage on Pre-adolescent Children's Behavior: A Study in Medan

Abstract

This study aims to analyze the impact of the intensity of use of short video platforms such as TikTok, Instagram Reels, and YouTube Shorts on the behavior of pre-adolescent children in Medan City. The research method used was a survey of 150 pre-adolescent children aged 10-12 years, supplemented by interviews with parents and teachers to gain a deeper perspective. The results showed that intensive use of short video platforms has a dual impact. Positive impacts include increased creativity, communication skills, and children's confidence in expressing themselves digitally. In addition, some children also develop collaborative skills and feel more connected to their peers through challenges and interactions on social media. However, there are also negative impacts that need to be considered, such as reduced direct interaction with family and friends, the tendency to imitate negative behavior, and the emergence of social pressure in the form of FOMO (Fear of Missing Out). Excessive use also has an impact on sleep patterns and reduces focus on learning at school. This study recommends the need for stricter supervision from parents and teachers in limiting the time spent on social media and providing digital literacy education. Thus, children can use short video platforms in a balanced way to support their personal and social development optimally.