How Do Quality, Price, Preference, and Safety Affect Purchase Intention?

Authors

  • Dewi Nurmasari Pane Universitas Pembangunan Panca Budi
  • Wulan Dayu Universitas Pembangunan Panca Budi
  • Nurul Hasanah Universitas Pembangunan Panca Budi

Keywords:

Product, Price, Purchase Interest

Abstract

This research aims to determine the influence of product quality, price and consumer tastes, interest in purchasing Aroma Bakery & Cake Shop products, Medan Sunggal Branch. The population in this study was 1100 respondents with a sample size of 80 respondents calculated using the Slovin formula. The sampling technique used was purposive sampling. The research was conducted in Medan City and carried out in October 2023 - December 2023. This research used quantitative data processed with the SPSS version 24.0 application with a multiple linear regression model. The data source used is primary data taken directly from respondents. The research results show that product quality, price, consumer taste and safety partially and simultaneously have a positive and significant effect on product purchase interest.

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Published

2024-08-20

How to Cite

Nurmasari Pane, D., Dayu, W., & Hasanah, N. (2024). How Do Quality, Price, Preference, and Safety Affect Purchase Intention?. 1St International Conference Epicentrum of Economic Global Framework, 1(1), 617–626. Retrieved from https://proceeding.pancabudi.ac.id/index.php/ICEEGLOF/article/view/190

Issue

Vol. 1 No. 1 (2024): 1St International Conference Epicentrum of Economic Global Framework

Section

Articles