Beef Marketing Management in Huta Iii Dolok Nagori Village, Simalungun District, Indonesia

Abstract

This study aims to analyze the beef marketing management in Huta III Dolok Nagori Village, Bosar Maligas District, Simalungun Regency. The research employed a survey method with direct interviews of local cattle farmers, utilizing both quantitative and qualitative data analysis. The results indicate that the farmers are characterized by productive age profiles, varied educational backgrounds, moderate household dependency ratios, significant livestock ownership, and substantial business experience. The implemented marketing strategies encompass cost-based pricing, local promotion initiatives, quality-based product differentiation, and customer relationship management. This study concludes that while traditional marketing strategies remain effective, they need enhancement through innovation, particularly through the utilization of social media and digital platforms to expand market reach and improve competitiveness. The implications of this research suggest that improvements in product quality and customer service, coupled with the adoption of modern technology, can help cattle farmers enhance the sustainability and competitiveness of their beef cattle enterprises in the future.