Analysis of Digital Marketing and Financial Literacy on Increasing the Income of MSMEs in Pematang Serai Village, Langkat

Authors

  • Pipit Buana Sari Universitas Pembangunan Pancabudi
  • Maya Macia Sari Universitas Pembangunan Panca Budi
  • Yunita Sari Rioni Universitas Pembangunan Panca Budi
  • Julia Nuraisyah Universitas Pembangunan Panca Budi

Keywords:

Digital Marketing, Financial Literacy, Income, MSMEs

Abstract

This study aims to analyze the influence of Digital Marketing and Financial Literacy on Increasing MSME Income. The location of the study was conducted in Pematang Serai Langkat Village, Tanjung Pura District, Langkat Regency, North Sumatra. This type of research is descriptive research with a quantitative approach. The sample in this study was 50 respondents from MSME actors. The analysis method used is multiple linear regression analysis. The results of the study show that partially Digital Marketing has a significant positive effect on Increasing MSME Income. Financial Literacy has a significant positive effect on Increasing MSME Income. While simultaneously Digital Marketing and Financial Literacy have a significant positive effect on Increasing MSME Income. The contribution of the influence of Digital Marketing and Financial Literacy to Increasing MSME Income is 53.6%.

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Published

2024-08-20

How to Cite

Buana Sari, P., Macia Sari, M., Sari Rioni, Y., & Nuraisyah, J. (2024). Analysis of Digital Marketing and Financial Literacy on Increasing the Income of MSMEs in Pematang Serai Village, Langkat. 1St International Conference Epicentrum of Economic Global Framework, 1(1), 741–754. Retrieved from https://proceeding.pancabudi.ac.id/index.php/ICEEGLOF/article/view/207

Issue

Vol. 1 No. 1 (2024): 1St International Conference Epicentrum of Economic Global Framework

Section

Articles