Analysis of Factors Affecting Growth E-Commerce in Indonesia

Abstract

This research aims to analyze the influence of internet user levels, population and infrastructure on e-commerce growth. Multiple linear regression analysis was used to test the research hypothesis. The F test results show that simultaneously, the three independent variables have a significant effect on e-commerce growth (0.000 < 0.05 and f count 305,926 > f table 9.28). The partial t test shows that population and infrastructure have a positive and significant influence on e-commerce growth, while the level of internet users does not show a significant influence. The coefficient of determination (R-squared) value of 99.8% indicates that the regression model is able to explain almost all variations in e-commerce growth.