Analysis of Success Factors and Challenges in Managing BUMDes in The Digital Era

Abstract

This research aims to analyze the success factors, challenges, and management strategies of Village-Owned Enterprises (BUMDes) in the digital era. The research method used is a descriptive qualitative approach with data collection techniques through in-depth interviews, observations, and documentation studies on three BUMDes in Indonesia that have different levels of digitization. The results of the study show that the success of BUMDes management is influenced by the use of digital technology, government policy support, and active community participation. The main challenges faced include limited digital infrastructure, low digital literacy, and increasing competition in the digital market. To address these challenges, the proposed strategies include digital literacy training, infrastructure development, and product diversification based on local potential. This research emphasizes that digitalization is an urgent need to increase the competitiveness of BUMDes, but its success requires synergy between managers, the government, and the community. This finding is expected to be a reference for BUMDes managers and policymakers in supporting inclusive and sustainable digital transformation, so that BUMDes can play a role as a driving force for village economic development in Indonesia.