The Role of Human Capital Management (HCM) in Managing Workload to Increase Employee Productivity in UMKM Businesses at UD. Kreasi Lutvi

Abstract

Human Capital management (HCM) has a crucial role in determining the operational success of micro, small and medium enterprises (UMKM), especially in managing workload to increase employee productivity. This study aims to explore how human capital management is applied in the context of workload in UMKM UD. Kreasi Lutvi, a business engaged in the production of cassava-based snacks. The research method used is descriptive qualitative through observation, in-depth interviews,and documentation studies. The results showed that human capital management at UD. Kreasi Lutvi has implemented a division of labor strategy, production scheduling, technical training, and a humanistic approach in maintaining a balance between work demands and employee welfare. However, the company still faces obstacles such as limited permanent labor and not maximizing the performance evaluation system. With more strategic and systematic human capital management, UMKM such as UD. Kreasi Lutvi can improve work efficiency, strengthen employee loyalty, and encourage sustainable productivity growth.