Analysis of Improving Human Resource Competencies to Increase Work Productivity in Facing The Era of The Industrial Revolution 4.0 in The Glugur Rimbun Living Lab Area

Abstract

In the era of the industrial revolution 4.0 where information technology has become the foundation of human existence. Evidenced by the development of the internet and all digital-based activities. This study aims to analyze the improvement of HR competencies in order to increase work productivity in facing the era of the industrial revolution 4.0 in the Living Glugur Rimbun area. The technical analysis carried out in this research is to use a qualitative method involving 3 informants, namely lecturers of Universitas Pembangunan Panca Budi. The selection of informants is based on the uniqness of the case. The research location was carried out at Universitas Pembangunan Panca Budi and the Glugur Rimbun area of Sampe Cita Village which is the development site of the Al-Amin Science Industrial Park. This research was conducted intensively through interviews with informants, as well as reviewing through literature. Data collection was conducted using in-depth interviews and documentation. The results of this research are that students and lecturers have direct discussions regarding the research to be carried out and the ideas that will be poured in the future. In addition, training related to HR management is also carried out to understand their duties and responsibilities. The form of accountability carried out by employees is a form of responsibility to the university.