Analysis of Business Feasibility Study on Msmes Reviewed from Market and Marketing Aspects (Case Study on Dapoer Bunda)

Abstract

This study investigates the feasibility of marketing MSME Dapoer Bunda by analyzing seven important elements: type of food, price, location, promotion, human resources, physical evidence and process. This MSME has many types of food, with good quality and service. The low price strategy and distinctive taste are the main attractions for buyers. This MSME has large customer potential because of its strategic location. Despite the fact that it does not use any special promotional strategies, the main focus is competitive pricing. With few employees, friendly service is essential, while the quality of the food enhances the flavors to attract customers. The transaction process can be carried out in the shop and can be accessed online, so buyers can make transactions anywhere.