Digital Marketing of Tourism Villages for Sustainable Visits

Abstract

This study aims to analyze the influence of WhatsApp on digital marketing, the influence of WhatsApp on digital marketing mediated by innovation, the influence of Facebook on digital marketing, the influence of Facebook on digital marketing in innovation mediation, the influence of innovation on digital marketing of tourist villages for sustainable visits. The method used in this study is quantitative. The population of all visitors to Kampoeng Lama Village which has become 19 quality and sustainable Tourism Destination Areas through the tourism village development program and the sample is 100 visitors (saturated sample). The data was analyzed using the SEM (Structural Equation Modelling) method using the SMART-PLS tool. Based on the results of the study, there is a positive and significant influence of WhatsApp on digital marketing of tourist villages for sustainable visits, there is a positive and significant influence of WhatsApp on digital marketing in tourism village innovation expeditions for sustainable visits, there is a positive and significant influence of Facebook on digital marketing there is a significant influence of Facebook on digital marketing in the mediation of tourism village innovation for visits sustainable, there is a positive and significant influence of innovation on the digital marketing of tourism villages for sustainable visits