BR SEMBIRING, Meilly Cristina; YUNITA, Nindya; DEWI SETIA TARIGAN, Eka. The Influence of Competitive Advantage and Brand Experience on Iphone Purchase Decisions . International Conference Epicentrum of Economic Global Framework, [S. l.], p. 75–81, 2024. Disponível em: https://proceeding.pancabudi.ac.id/index.php/ICEEGLOF/article/view/117. Acesso em: 13 dec. 2025.