The Influence of Local Culture, Halal Culinary and Accommodation on The Satisfaction of Muslim Tourists in Samosir, North Sumatra

Abstract

This research aims to examine the influence of local culture, halal culinary delights and accommodation on the satisfaction of Muslim tourists in Samosir, North Sumatra. Halal tourism is a fast-growing segment of the global tourism industry, with demand continuing to increase for destinations that comply with Islamic principles. Samosir Island has great potential to attract Muslim tourists through its rich local culture, variety of halal culinary delights and Muslim-friendly accommodation. Quantitative methods were used in this research with a survey involving 200 Muslim tourists. Data were analyzed using multiple linear regression to test the influence of independent variables on tourist satisfaction. The research results show that local culture, halal culinary delights and accommodation have a significant and positive influence on Muslim tourist satisfaction. A local culture that is adaptive to Islamic values, the availability of quality halal culinary delights, and accommodation facilities that meet the special needs of Muslim tourists increase their level of satisfaction. This research emphasizes the importance of integrating Islamic values ​​in the development of tourist destinations to increase the attraction and satisfaction of Muslim tourists. These findings provide practical implications for the development of halal tourism strategies in Samosir, as well as contributing to the literature on halal tourism.