Leadership Transformation in PT. Kharisma Pemasaran Bersama Nusantara Medan Branch

Abstract

This research aims to analyze the influence of leadership transformation and motivation on employee performance at PT. Kharisma Joint Marketing Nusantara Medan Branch. Leadership transformation, which includes ideal influence, inspirational motivation, intellectual stimulation, and individual consideration, is expected to increase employee motivation and performance. Employee motivation, both intrinsic and extrinsic, is also a key factor in determining their performance. This research uses a quantitative approach with data processing using SmartPLS. A total of 66 respondents who were employees of this company participated in the survey. The results of the analysis show that leadership transformation has a positive and significant influence on employee performance (coefficient 0.45; T-statistic 3.67). Motivation was also found to have a positive and significant influence on employee performance (coefficient 0.50; T-statistic 4.12). The R-square of 0.63 indicates that 63% of employee performance variability can be explained by leadership transformation and motivation. These findings indicate the important role of leadership transformation in increasing employee motivation and performance. Company management is advised to continue to develop and implement a transformational leadership style, as well as provide adequate support and incentives for employees. This research is expected to provide a significant contribution to academic and practitioner literature in the field of human resource management.