Website Design for Youth Graduates as Rural Development Drivers (PSP3) (Case Study of the Universitas Sumatera Utara)

Abstract

This research explores the role of website design in empowering youth graduates to drive rural development initiatives, focusing on a case study of Universitas Sumatera Utara (USU). In rural areas, where digital infrastructure is often limited, youth graduates have the potential to act as agents of change, leveraging digital platforms to address local challenges. This study employs a mixed-methods approach, combining both qualitative and quantitative data collection methods, to assess how well-designed websites can engage youth and contribute to rural development. By evaluating the design elements, usability, and effectiveness of digital platforms, the research seeks to identify the critical features that enhance user engagement, facilitate collaboration, and provide opportunities for youth to actively contribute to rural community projects. The findings highlight the importance of responsive design, clear navigation, mobile compatibility, and relevant content tailored to local contexts. The research also discusses the role of universities, such as USU, in facilitating these connections and fostering digital empowerment among youth graduates. Ultimately, this study aims to provide recommendations for the development of digital platforms that can better support youth graduates as drivers of rural development.