Product Quality Analysis and Price Against Customer Satisfaction at the Medan Perfume Quality Store
Keywords:
Product Quality, Price, Customer SatisfactionAbstract
This study aims to analyze the effect of product quality and price on customer satisfaction at the Medan Perfume Quality Store. In the increasingly competitive retail market, understanding the factors that influence customer satisfaction is essential for maintaining customer loyalty and business sustainability. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to customers who had purchased products at the Medan Perfume Quality Store. The sampling technique used was purposive sampling, and the data were analyzed using multiple linear regression analysis. The results show that product quality has a positive and significant effect on customer satisfaction. Likewise, price has a positive and significant effect on customer satisfaction. Simultaneously, product quality and price significantly influence customer satisfaction. These findings indicate that improving fragrance durability, packaging, originality, and price affordability can enhance customer satisfaction levels. The study suggests that store management should maintain consistent product quality and implement competitive pricing strategies to increase customer satisfaction and strengthen market competitiveness.
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