Strategic Influence of Corporate Reputation and Logistics Innovation on Sustainable Competitive Advantage through Service Satisfaction
Keywords:
Corporate Reputation, Logistics Innovation, Service Satisfaction, Sustainable Competitive AdvantageAbstract
This study examines the strategic influence of corporate reputation and logistics innovation on sustainable competitive advantage, with service satisfaction acting as a mediating variable. In an increasingly competitive logistics industry, companies are required to strengthen intangible assets such as reputation while simultaneously enhancing operational innovation to maintain long-term competitiveness. This research employs a quantitative approach using survey data collected from customers of a logistics company in Indonesia. The data were analyzed using Structural Equation Modeling (SEM) to evaluate both direct and indirect relationships among variables. The findings indicate that corporate reputation and logistics innovation significantly influence service satisfaction. Furthermore, service satisfaction has a positive and significant effect on sustainable competitive advantage. The mediation analysis confirms that service satisfaction partially mediates the relationship between corporate reputation, logistics innovation, and sustainable competitive advantage. These results highlight the importance of integrating reputational capital and continuous logistics innovation strategies to improve customer satisfaction and achieve sustained competitive positioning. The study contributes to strategic management and supply chain literature by providing empirical evidence from an emerging market context and offers practical implications for logistics firms aiming to strengthen their long-term competitiveness.
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