MSME Digital Communication in Klambir 5 Kebon Village, North Sumatra

Authors

  • Roro Rian Agustin Universitas Pembangunan Panca Budi

Keywords:

Digital Communication, MSMEs, Klambir Lima Village

Abstract

Digital communication has a role in shaping brands to increase sales. The tight situation of business competition, technological developments, and changes in consumer behavior make business actors have to implement promotions. Promotion is one of the strategies in marketing communication. This strategy is considered more effective than other advertising communication strategies. The concept of promotion strategy has been around for a long time and continues to develop along with the development of human civilization. By studying, understanding and implementing these strategies, companies can maximize the resources they have to achieve digital communication goals effectively and efficiently.

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Published

2023-12-30

Issue

2023: Proceedings of International Conference On Islamic Comunity Studies

Section

Articles

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Copyright (c) 2023 Roro Rian Agustin

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