Training on Making Jala Jelita and Utilizing Digital Marketing as a Marketing Tool for Jala Jelita in Buntu Bedimbar Village, Tanjung Morawa District
Keywords:
Jala Jelita, Women, Income Enhancement, Digital MarketingAbstract
Buntu Bedimbar Village is located in Tanjung District, Deli Serdang Regency, North Sumatra
Province, Indonesia. Buntu Bedimbar Village has a relatively large area and population. This
community service activity aims to empower the local community, particularly women.
Through Jala Jelita training, it is hoped that women, particularly housewives, will be able to
increase their incomes. Implementation methods include outreach, technical training, productmaking
demonstrations, and micro-enterprise mentoring using digital marketing to market Jala
Jelita products. This activity is expected to improve skills and foster interest in new
entrepreneurs.
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