Building An Adaptive Entrepreneurial Mindset: The Role Of Dropshipping And Affiliate Marketing In Industry 4.0 Education
Keywords:
Entrepreneurial Mindset, Dropshipping, Affiliate Marketing, Entrepreneurship Education, Industry 4.0, Digital Entrepreneurship, Digital Literacy.Abstract
The development of Industry 4.0 demands the emergence of an entrepreneurial mindset that is adaptive, responsive, and able to transform according to the dynamics of digital technology. This study aims to analyze how dropshipping and affiliate marketing act as digital business models that can shape a modern entrepreneurial mindset among students. Using a descriptive-qualitative approach, this study explores the perceptions, experiences, and changes in students' mindsets after engaging in platform-based digital entrepreneurship activities. The results show that dropshipping and affiliate marketing not only provide access to low-capital capital for aspiring entrepreneurs but also improve digital literacy, problem-solving skills, and innovative orientation as core competencies of entrepreneurship in the Industry 4.0 era. In addition, both business models strengthen the courage to take risks, the ability to identify market opportunities, and adapt to the platform's algorithmic mechanisms. This study concludes that integrating dropshipping and affiliate marketing practices in entrepreneurship education can be an effective strategy for building a generation of entrepreneurs who are more flexible, creative, and competitive in facing the challenges of digital transformation.
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