Synergy of AI and Islamic Human Capacity for Strengthening the Halal Hub and Empowering MSMEs in the Era of Society 5.0
Keywords:
AI Adoption; Islamic Human Capacity; Halal Hub; Msmes; Society 5.0; Ecosystem; Conceptual Model.Abstract
The global halal ecosystem requires MSMEs to integrate advanced technologies with Islamic values and competencies. This conceptual article proposes a theoretical model that synergizes Artificial Intelligence (AI) and Islamic Human Capacity (IHC) which encompasses Islamic work ethics, halal literacy, and digital ethics/competence within the context of a halal hub as a supporting ecosystem. Grounded in the Resource-Based View and Dynamic Capabilities frameworks, as well as an ecosystem perspective, we position IHC and AI as complementary capabilities that influence MSME empowerment and performance, with the strength of the halal hub serving as a cross-level mediator and/or moderator. This article formulates conceptual propositions, defines key constructs, and proposes a research agenda along with empirical validation designs (PLS-SEM/CB-SEM and/or field studies). The main contributions are: (1) integrating technology human capabilities rooted in Islamic values, (2) operationalizing the “strength of the halal hub” as an ecosystem mechanism, and (3) mapping MSME empowerment pathways aligned with the human-centric vision of Society 5.0.
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