Implementation of Content Management with Search Engine Optimization on the Aptikom North Sumatra Website
Keywords:
Search Engine Optimization (SEO), Website Content Management, Academic Website Optimization, APTIKOM North SumatraAbstract
In the digital era, Search Engine Optimization (SEO) has become a crucial element in enhancing the visibility and accessibility of a website on search engines such as Google. For APTIKOM North Sumatra, an optimized website plays an essential role in disseminating information, strengthening communication among members, and increasing public engagement. However, the primary challenge lies in the lack of an SEO-based content management strategy, including suboptimal keyword usage, poorly structured content, and limited implementation of both on-page and off-page SEO techniques. This study aims to explore how the implementation of an SEO-driven content management strategy can improve the visibility and user interaction on the APTIKOM North Sumatra website.
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