Integration of Digital Technology to Enhance the Effectiveness of Public Organizations in Medan City

Authors

  • Daud Arifin Universitas Pembangunan Panca Budi

Keywords:

Digital Technology Integration; Organizational Effectiveness; Public Organizations; Digital Government; Local Government; Medan City

Abstract

This study examines the role of digital technology integration in enhancing the effectiveness of public organizations in Medan City. The rapid advancement of digital technologies has encouraged public sector organizations to transform their administrative processes and service delivery systems in order to improve organizational performance and meet increasing public expectations. This research adopts a quantitative explanatory approach and involves 100 respondents drawn from public organizations under the Medan City Government. Data were collected using a structured questionnaire and analyzed through descriptive statistics and simple linear regression analysis. The results indicate that digital technology integration has a positive and statistically significant effect on organizational effectiveness. The regression analysis shows that digital technology integration explains a substantial proportion of the variance in organizational effectiveness, demonstrating its importance as a strategic factor in public sector performance improvement. The findings also reveal that while the availability of digital systems and management support are relatively strong, challenges remain in system interoperability and data integration. This study concludes that effective integration of digital technology, supported by organizational readiness and leadership commitment, is essential for enhancing the effectiveness of public organizations. The results provide valuable insights for policymakers and public managers in designing sustainable digital transformation strategies at the local government level.

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Published

2025-10-27

Issue

2025: Proceedings of International Conference on Islamic Community Studies

Section

Articles

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Copyright (c) 2025 Daud Arifin

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