Implementation of Digital Marketing Strategi to Improve Business Competitive

Abstract

Development digital technology has bring change fundamental in the business world, especially in the aspect marketing. Change behavior increasingly consumers​ depend on the internet and social media push perpetrator business for adopt marketing strategies digital- based. Digital marketing is an important strategy Because capable reach consumers broadly, quickly, interactively, and measurably. Research This aim for specifically analyze the digital marketing strategies that play a role in increase Power competition business in the digital era, especially in business small and medium enterprises (SMEs). Method research used​ is approach descriptive qualitative with technique studies literature and observation to digital marketing practices that include social media marketing, content marketing, and search engine optimization (SEO). The results of the study show that consistent use of social media, presentation relevant and valuable content, and​ optimization machine seeker capable increase brand awareness, expand market reach, increase interaction with consumers, as well as impact positive to improvement sales. In adition that, digital marketing provides efficiency cost promotions and convenience in evaluate performance marketing through analytical data. With Thus, the implementation of a targeted and sustainable digital marketing strategy can increase Power competition business significantly.​