Analysis of Communication Integrity Against Loyalties Mediated Satisfaction at UPTD Binjai Elderly

Abstract

This study aims to analyze the influence of communication integrity on loyalty mediated by satisfaction in the Binjai Elderly UPTD. In this study, communication integrity is measured based on the openness, honesty, and consistency of information conveyed to visitors or service users. Visitor satisfaction is measured based on aspects of convenience, quality of service, and responsiveness to their needs, while visitor loyalty is measured by commitment to continue using the service and recommending the service to others. The method used in this study is a quantitative approach using path analysis to test the relationship between the variables involved. Data was collected through a questionnaire distributed to visitors to the Binjai Elderly UPTD. The results show that communication integrity has a significant positive influence on service user satisfaction, and satisfaction acts as a mediator that connects communication integrity with loyalty. This means that communication with integrity can increase user satisfaction which in turn encourages their loyalty to UPTD. Based on the results of this study, it is suggested that UPTD Elderly Binjai continues to improve the quality of communication with visitors, pay attention to user satisfaction, and develop programs that can strengthen the loyalty of service users. Thus, UPTD Elderly Binjai can build a stronger and sustainable relationship with the community, especially elderly service users.