The Active Role of the Community in the Development of Sustainable Tourism in Binjai City
Keywords:
Community Participation, Sustainable Tourism, SWOT, Binjai City.Abstract
Sustainable tourism has become a crucial aspect of regional development, particularly with the growing awareness of the need to balance economic, social, and environmental dimensions. This study aims to analyze the active role of the community in the development of sustainable tourism in Binjai City using a SWOT analysis approach. The research was conducted from May to December 2024, involving 200 respondents consisting of tourism business actors, local residents, and key stakeholders. The findings indicate that community participation is more dominant in the implementation phase (55%), while involvement in the planning (25%) and evaluation (20%) phases remains relatively low. Supporting factors for community participation include awareness of tourism potential and government support, while the main barriers are a lack of managerial skills and limited opportunities to engage in planning and policy evaluation processes. These findings are consistent with previous studies that highlight the importance of community involvement in all stages of tourism development. The implications of this study underscore the need to enhance education and training for the community, strengthen the role of local institutions such as tourism awareness groups (Pokdarwis), and implement more inclusive participatory policies to improve community engagement in sustainable tourism management.
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