Disruptions and Adaptation: Dynamics of Management Changes in The Post-Pandemic Tourism Industry

Abstract

The tourism industry is under great pressure due to the COVID-19 pandemic, which has forced business actors to make rapid and comprehensive management changes. This study aims to analyze the dynamics of management changes in the post-pandemic tourism industry by focusing on four main variables: service digitalization, organizational resilience, sustainable innovation, and sustainability orientation. This study uses a quantitative approach by distributing questionnaires to tourism actors in several main destinations in North Sumatra. The results of the study show that the four variables contribute significantly to the transformation of adaptive and resilient tourism management in facing the crisis. This study contributes to the tourism management literature and offers strategic recommendations for stakeholders in shaping a resilient and sustainable future tourism landscape.