Effectiveness of Motivation through Leadership Style
Keywords:
Information Technology, Organizational Culture, Leadership Style, Work Motivation.Abstract
This study aims to analyze the effect of information technology implementation and organizational culture on employee work motivation through leadership style in the Commercial and Customer Management Division of PT PLN (Persero) UID North Sumatra. This research employed a quantitative approach, with data collected through questionnaires. The sample consisted of 100 employees, selected using a census technique. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that information technology implementation and organizational culture have a positive and significant effect on leadership style. Organizational culture and leadership style also have a positive and significant effect on employee work motivation. Meanwhile, information technology implementation does not have a direct significant effect on work motivation. However, leadership style is proven to mediate the effect of information technology implementation and organizational culture on employee work motivation. Therefore, leadership style plays a strategic role in enhancing employee motivation through effective information technology utilization and a strong organizational culture
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