Legal Protection and Challenges of Trademark Registration for Culinary MSMEs: A Case Study of Great Mataram Meatballs in Pekanbaru
Keywords:
Legal Protection, Trademark Registration, Culinary Business, Micro, Small And Medium Enterprises (Msmes).Abstract
The rapid growth of the culinary industry in Indonesia has not been accompanied by adequate awareness among MSME owners to register their trademarks. This condition increases the risk of imitation, counterfeiting, and legal disputes. This study employs a normative legal method with a qualitative approach through an analysis of legislation, literature, and case studies. The findings reveal two forms of legal protection: preventive protection through exclusive rights after registration and repressive protection through civil or criminal lawsuits in cases of infringement. The Geprek Bensu case highlights the first-to-file principle, while the Bakso Hebat Mataram case illustrates the real risks faced by unregistered culinary businesses. Trademark registration is thus essential to ensure legal certainty, protect business reputation, and enhance competitiveness. The government should strengthen public awareness and simplify registration procedures for MSMEs.
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