Organizational Culture Transformation and Generation Z Empowerment Strategy in Supporting the Implementation of the Blue Economy
Keywords:
Blue Economy, Generation Z, Organizational Cultural Transformation, Coastal Communities, EmpowermentAbstract
The blue economy is a paradigm of sustainable economic development that makes optimal use of marine resources while preserving the maritime ecosystem. Indonesia, as the largest archipelagic country in the world with a coastline of 81,000 km, has a huge blue economy potential but has not been fully utilized. The study used a mixed methods approach with an embedded multiple case study design, involving 370 respondents through purposive sampling and snowball sampling, then analyzed using thematic analysis and Partial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that the model had adequate predictive capabilities with an R-Square value of 0.616, which means that 61.6% of the Blue Economy variation could be explained by independent variables in the model. The hypothesis test confirmed that Gen-Z Empowerment had a positive and significant effect on the Blue Economy, while Organizational Culture also had a positive and significant effect. The F-Square value shows that Gen-Z Empowerment has more dominant influence (0.531) than Organizational Culture (0.369), even though both belong to the major influence category. The findings identify that the transformation of coastal community organizational culture requires a gradual approach through the process of unfreezing-changing-refreezing, while the empowerment of Generation Z is most effective through individual empowerment, organizational empowerment, and community empowerment strategies.
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