Development of Community-Based Ecotourism in North Binjai: A Sustainable Approach
Keywords:
Ecotourism, Community-Based, SWOTAbstract
This research aims to develop a community-based ecotourism model in Sawah Lukis, North Binjai, with a sustainable approach that considers the role of community participation, environmental conservation, local wisdom, digitalization, and economic impact. This study uses SWOT analysis to identify strengths, weaknesses, opportunities, and threats in ecotourism development, and quantitative methods through questionnaires to understand the perception of local communities. The results of the study show that community participation and local economic impact are strong aspects in the development of ecotourism in this region. However, the main challenge lies in environmental sustainability and digitalization, where there are still limitations in waste management and the use of technology as a more effective means of promotion. The implications of this study emphasize the importance of the role of local government policies in encouraging the preservation of local culture, as well as the importance of digitalization training programs for the community in order to expand access to the tourism market. The recommendations of this study include strengthening environmental regulations, providing supporting infrastructure such as waste management facilities, and capital support for small businesses to improve the economic welfare of the community. This study is expected to be the basis for sustainable community-based ecotourism development in Indonesia and provide a reference for researchers and policy makers in formulating optimal ecotourism management strategies.
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