Career Development Strategy through Work Motivation
Keywords:
Career Development, Work-Life Balance, Motivation, Employee RetentionAbstract
This study aims to analyze the effect of career development programs and work-life balance on employee retention with motivation as an intervening variable at PT PLN (Persero) ULP Kotanopan. This research employs a quantitative approach using a survey method, with a total of 54 employees as respondents. Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM-PLS). The results indicate that motivation has a positive and significant effect on employee retention. Career development programs and work-life balance have a positive and significant effect on employee motivation. Career development does not have a significant direct effect on employee retention but has a significant indirect effect through motivation. Meanwhile, work-life balance has a positive and significant effect on employee retention both directly and indirectly through motivation. Therefore, motivation plays an important intervening role in enhancing employee retention. This study is expected to provide insights for management in formulating human resource policies to improve employee retention.
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