Education Management in Business Capital Development, Ability, and Willingness to Support Small Business Sales by Housewives in Kota Pari Village

Abstract

This study explores the role of education management in developing business capital, ability, and willingness to support small business sales managed by housewives in Kota Pari Village, North Sumatra. The research employs a qualitative approach to analyze how these factors interplay in influencing business success. Data were collected through in-depth interviews, observations, and document analysis involving housewives who actively run small businesses. The findings reveal that effective education management plays a pivotal role in enhancing entrepreneurial capabilities, particularly in financial literacy, strategic planning, and marketing skills. Limited access to capital remains a significant challenge, but a strong willingness and adaptability among housewives contribute to overcoming these barriers. Additionally, community support and informal training significantly enhance business performance. This study concludes that integrating education management practices tailored to the needs of housewives can lead to sustainable growth in small business sales, improving household income and overall economic empowerment. The research recommends targeted capacity-building programs and accessible financing opportunities to support entrepreneurial development in similar rural settings.