Healthy Noodle Product Training and Digital Marketing to Increase the Income of The Community in Lengau Seprang Village Tanjung Morawa District

Authors

  • Yana Diana Universitas Pembangunan Panca Budi
  • Sri Rahayu Universitas Pembangunan Panca Budi
  • Vina Arnita Universitas Pembangunan Panca Budi
  • Michael Antonio Pesch Universitas Pembangunan Panca Budi

Keywords:

Training, Healthy Noodles, MSMEs, Digital Marketing, Income

Abstract

This study aims to analyze job satisfaction in mediating the influence of work discipline on employee performance at the National Narcotics Agency (BNN) of Langkat Regency. The type of research used is quantitative with a census method, where the entire population of 39 ASN employees was sampled. Primary data was collected through questionnaires and analyzed using Partial Least Square (PLS) with SmartPLS 4.0. The results of the study indicate that work discipline has a positive and significant effect on employee performance, as well as a positive and significant effect on job satisfaction. Job satisfaction is also proven to have a positive and significant effect on employee performance. In addition, work discipline has a positive and significant effect on employee performance through job satisfaction as a mediating variable. The R-square value shows that the work discipline variable is able to explain the variation in job satisfaction by 76.7%, while employee performance is influenced by work discipline and job satisfaction by 85%. Thus, job satisfaction has an important role as a mediator in strengthening the influence of work discipline on employee performance. The results of this study provide theoretical implications in the development of human resource management science as well as practical implications for the BNN of Langkat Regency in improving employee performance by strengthening work discipline and job satisfaction.

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Published

2025-06-11

How to Cite

Diana, Y., Rahayu, S., Arnita, V., & Antonio Pesch, M. (2025). Healthy Noodle Product Training and Digital Marketing to Increase the Income of The Community in Lengau Seprang Village Tanjung Morawa District. International Conference Epicentrum of Economic Global Framework, 693–698. Retrieved from https://proceeding.pancabudi.ac.id/index.php/ICEEGLOF/article/view/547

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